When Not To Fix Google Warnings

I got an email from Google Search Console today about one of my sites. Specifically, the message said that it was warning me that Search Console had identified that the site was affected by a Product issue. That made sense because the site in question is a WooCommerce site, so it has products.

The email explained that warnings are suggestions for improvement. It continued that some warnings can affect the appearance of the site on Search, and that some might be reclassified as errors in the future.

This is the warning that Google gave about my site: Missing field “priceValidUntil”

The email concluded by recommending that I fix the issue when possible to enable the best experience and coverage in Google Search.

Google Is Your Friend, So I Used It

Having had this kind of message before where it turned out to be much ado about nothing, I googled Missing field “priceValidUntil”

I found this answer to the question that someone asked, that I think is solid information.

Perhaps worth remembering these are warnings, not requirements. Think of it as a heads up for things to add if appropriate for your situation. I do get that instinctively something saying warning is a little daunting! But if you don’t have an expiration date, don’t be tempted to fake one just to clear a heads-up warning. Keep your data accurate, and use the field if and when it becomes appropriate, like if a product went on sale, i.e. 10% off until June 10th, you could then add the priceValidUntil for that, then remove it when it’s gone back to normal. Rule of thumb with structured data is be accurate & truthful. If a particular field isn’t valid for your site, don’t be tempted to fudge it. Just leave it. There are some things that are required, they would generate a red error as opposed to the amber warning.

I didn’t have any products on sale, nor had any products been on sale. Therefore priceValidUntil didn’t apply. Therefore, do nothing.

I wonder though what triggered the Google warning?