Typography and Fontography

Typography and fontgraphy are both about the design and use of text, but the focus is different.

Typography is the art and technique of arranging type to make it legible, readable, and visually appealing. That includes the selection of typefaces (fonts), point sizes, line lengths, line spacing, and letter spacing. Overall it is the way letters are spread out or nestle against one another to create and effect.

Fontography is a less common and more specialised term. It describes how the typefaces (fonts) themselves are designed and created. Fontographers create custom fonts and design font families.

In short, typography is the art of using fonts, and fontography is the creation of the fonts themselves. Without font creators to create fonts (fontography) there would be no fonts to arrange (typography).

Typefaces and Fonts

The words typeface and font are often used as though they mean the same thing, but they have distinct meanings.

A typeface describes the aesthetic design of a set of letters, numbers, and symbols, that share a consistent visual style. They have names and some of them are very commonly known, such as Arial or Helvetica.

A font is a specific subset of a typeface. There are many fonts for every typeface, because there are many sizes, weights and styles. That is, a font describes a typeface that has a specific size, weight, and style. So for example ‘Helvetica 12pt bold italic’ is a font. It has a size (12pt), a weight (bold) and a form (italic). Those specific parameters are one of the many possible variations of the typeface Helvetica. Another Helvetica font is ‘Helvetica 10pt normal’. Yet another is ‘Helvetica 72pt bold’ – and so on.

Email and Beyond

What’s wrong with Gmail and Yahoo, then? Well, nothing. And there is always Google Workspace, the paid-for Gmail version where you can use a domain that you own.

Actually, there was that issue of Google reading emails, wasn’t there. And then Google stopped doing it. But somehow, people started to believe that the ‘don’t be evil’ phrase stopped ringing true.

And then there are the projects that Google started and then just ended, as it has a right to do.

When all is said and done, it would be nice if my email could be kept where I can look at the emails and the email host can’t.

Peeking into my emails is a bit like the TV sketch I was trying to tell someone about. I was looking for the Peter Kay sketch that’s in an episode of Phoenix Nights. He plays a man in a wheelchair and in this episode he is bragging about his new stairlift. That night he gets stuck on his stairlift halfway up the stairs when there’s a power cut.

I couldn’t remember Peter Kay’s name so I googled something like ‘comedian stuck on stairlift’.

And for weeks afterwards Google was showing me advertisements for Stannah stairlifts. But I didn’t tell Google to use my enquiry to keep giving me information. Whichever way you look at it, Google must have been listening and acting on what it knew.

If it is true for Google Search then it is all the more true for email.

I want a service where no one can read the email other than the intended recipient. I want it end-to-end encrypted. I want a service where if I email someone not using that service, then the message decrypts at the far end only.

So, for the Googles and the Yahoos, I want out, but it seems I don’t want out enough to actually leave.

But maybe the times are changing.

In the same way that Google search is suddenly facing starvation (or hard times) against the rise of ChatGPT, so companies have been bringing new technologies to mail.

The first thing that I think is important to know, is what the source of the information is upon which I intend to rely?

And how is one to know? Well, one could ask ChatGPT. So I did.

ChatGPT, who are the frontrunners in end-to-end encrypted email?

There are several email providers that offer end-to-end encrypted email as a feature. Here are some of the most popular ones:

  1. ProtonMail: ProtonMail is a secure email service that uses end-to-end encryption to protect user data. It is based in Switzerland and has a strong reputation for privacy and security.
  2. Tutanota: Tutanota is another popular encrypted email service that uses end-to-end encryption. It is based in Germany and offers a range of privacy-focused features.
  3. Posteo: Posteo is a German email provider that uses end-to-end encryption to protect user data. It also offers a range of privacy-focused features, such as anonymous sign-up and no tracking.
  4. Mailfence: Mailfence is a Belgian email provider that uses end-to-end encryption to protect user data. It also offers a range of privacy-focused features, such as two-factor authentication and encrypted contacts.
  5. Hushmail: Hushmail is a Canadian email provider that uses end-to-end encryption to protect user data. It has been around since the late 1990s and has a strong reputation for security.

It’s worth noting that while these providers offer end-to-end encryption, there are still limitations to the level of security they can provide. For example, if you are emailing someone who is not using an encrypted email service, your messages may not be fully protected. Additionally, metadata such as email addresses and subject lines may not be encrypted.

Any Other Authorities?

Yes, or at least I think so. There’s an article in ReviewPrivacy: The 10 Best Private and Secure Email Services for 2023

The list is

  1. Mailfence (mentioned by ChatgPT at number 4 in its list)
  2. Tutanota (mentioned by ChatgPT at number 2 in its list)
  3. ProtonMail (mentioned by ChatgPT at number 1 in its list)
  4. Mailbox.org
  5. Posteo (mentioned by ChatgPT at number 3 in its list)
  6. Runbox
  7. CounterMail
  8. Kolab Now
  9. StartMail
  10. Soverin

The author, Sven Taylor, discusses the pros and cons of each service, and he likes Mailfence – for its jurisdiction (Belgium) and for its features.

I looked at Skiff that offered end-to-end encrypted email, calendar, documents, and files. Heinrich Long on ReviewPrivacy reviewed Skiff Mail in February this year and likes it. His one caveat was whether it would be here in the medium or longer term.

And his concern proved to be valid because Skiff sold itself to Notion and ended its service. They thanked customers, making a big deal out of the ‘five years of service’ they had provided. That made me barf. On the plus side it kept running for six months after the announcement to allow users time to move their email service to another provider. But it made me and a lot of people unhappy.

In other words, you have to ask whether a service is going to be around, when you find a service.

And then there is a completely different approach taken by Migadu. It is a domain-based service. You get your domain from your domain registry and set the MX etc, records there, following the instructions that Migadu gives you. One nice thing is that you can set up emails for several people who use the domain – such as people who work at a company. I found it from an article by Sergey Budaev on his Substack.

iOS15 and Email Open Tracking

This is about people and brands who send newsletters as part of their business. Now, iOS15 is making it harder for marketers to know what percentage of the recipients opened the email. That’s because Mail privacy protection eliminates the ability to accurately track open rates; Private relay will hide the user’s IP address while browsing the web; And Hide my email will allow users to mask their real email address with a fake one. Score one for privacy, and bad for businesses.

I read about this in MailPoet, that said:

Estimates vary based on whose data you use, but it’s fair to assume that about 30-50% of your email list is using Apple Mail and Apple devices to open emails. For all the people in that group who opt in to Apple’s new privacy option, email marketers will lose access to data they’ve always had in the past.

The estimate linked to an article in Litmus that said that mobile access to mail in the first Quarter of 2021 accounted for 47% of mail. Of that, Apple iPhone accounted for 38.9% of mail received, with Gmail in second place with 27.2%, and Apple Mail in third position with 11.5%.

That’s a big impact that Apple has in the market place, bigger than I would have guessed. Therefore, the effect of iOS15 is similarly significant in the market place.

What’s a marketer to do? The article in MailPoet suggests some ways, but they are sticking plaster on a major change in the information trail from recipient back to originator.

Dropbox Interface Problem

Here’s the problem: I put a folder into my local Dropbox. There is no green check mark – nothing. I looked in Dropbox in the browser online and it is there – so why no local green check mark on the local folder?

Here’s the solution (at least on a Mac) for the problem that the local folders are not syncing.

  • Click on the Dropbox icon from your Desktop and quit the application.
  • Open your Activity Monitor from your Applications folder.
  • Force quit out of the instances of the Dropbox application that are running by searching for “Dropbox” in the search bar, then clicking on the “x” force quit icon on the top left.
  • Re-start Dropbox from the Applications folder.
  • Click on the Apple icon in the top left of your screen.
  • Force quit and then restart Finder.